Social Media Marketing is about matching you our client with the best social media platform or platforms around where you can realise the greatest return on your online investment. With so many to choose from we will advise you on the best course of action to suit your unique business. Promoting your business on Facebook with a facebook page will be quite different from engaging with your readers on Twitter - if you are running a popular newsworthy blog, while attracting facebook likes for a business that is not focussed on the community has very little or no value.
There are 2 main strategies at play in both Social Media Marketing (SMM) and Pay-Per-Click (PPC) Advertising and they are: 1. Advertising for conversions (selling goods or services and realising a purchase/ transaction as a result of the advertisement) and 2. Brand Building, brand building is a long-term view where the objective is to create as many impressions for your business/ advertisement as possible - think of it as getting the world to know about you. Or like putting an Advertisement on a Billboard next to the freeway where people just see the branding and simple message.