It doesn't matter where you are in South Africa, if your website is not being found in the Search it has a massive impact on your business - particularly if this is how your customers will find you. So what is SEO or Search Engine Optimization? - well to be honest it's a moving target and overnight current SEO practices can become obsolete as Google determines which sites are indexed and ranked within their site. The good ole days of "Keyword Stuffing" are over - simply put you cant just bang a whole lot of:
meta name="description" content="Keywords, Keywords, KEYWORDS, KEYWORDZ"
and expect Google or even Bing and Yahoo to think... Wow that's great this site is loaded with great content... Oh no its much more complicated these days, currently we are working in Page Titles, Descriptions and even Social Media leveraging to help improve pagerank and that's just to name a few, this area of website development and online marketing service is as important as a beautiful looking site because even if you site is beautiful - its not reaching its full potential if people cant find it.
Starting off building a new site we include as much SEO friendly work as we can, from building in the keywords, advice on content keywords for search results, page title and descriptions. This is part of the service we offer that differentiates us.
We recommend that within 6 - 12 months of going live an analysis of the site is done to see how it is performing and how it can be improved upon, all our customers have great results with this.