A big part of what we do comes down to how we are able to measure and track success online, to see what sign-ups we have, e-commerce purchases or "Book Now" buttons have been clicked – in short what goal conversions there are to reveal how users are using our clients sites. At the end of the day we fail in our mission if our clients don't see an upturn in business and more sales/ leads being generated. In order for us to do that we need some way to track users online.

Enter Google Analytics, GA has been around for quite some time now and the arsenal of tools available is staggering – never before have we had as much ability to see what's happening online than we do now – the old days of print advertising without knowing what your Return on Investment will be are well over and have cemented online as the premier way to promote your business. In my opinion the only value in print these days is for brand recognition and development/ steering and customer education.

A while ago we used to use the GA tag and place that into the head of the site index.php file or implement it through some Google Analytics plugin – but we have since learned about Google Tag Manager! OMG this thing is the shiznit... It has made our workflow much easier and streamlined the way we integrate the rest of the google online tools into our sites. It's farily simple to use and means that when you need to add something new you just work through tag manager to implement it. Google Tag Manager combines all of the different google online tools for Analytics, AdWords, Webmaster Tools and others I have yet to discover into a simple one-stop-shop for online metrics. Hallelujah!

Can I get an Amen!