This week I had some great fun setting up a Facebook campaign with a few ads, posts and competition and conversion tracking, it’s still early to know conclusively if it has been successful but so far if we continue at the current rate it will be an overwhelming success.

So I’ve learnt a few things, one of the important ones – was that you cannot according to FB terms and conditions run a competition to drive fan page or website likes. You need to be more inventive than that, what I discovered is that if you want to run a completion to drive brand engagement and grow a fan base you do have some options which do not breach the terms and conditions. It must be added that if you do breach the terms and conditions of FB – your page can be suspended/ closed down.

The approach I took was to create a competition where we wrote a content post about our product – content marketing at its best . With that post we asked our fans to like and share the post in order to enter the competition, this has been a great way for us to get that article shared and liked without additional costs. Occasionally we boost the post to reach a wider audience.

But like any online marketing efforts – its all about the ROI (return on investment) so far we have spent very little with our product being a lucrative one and conversions we make represent anything above a 500% ROI.

In closing I can definitely say we will continue running Facebook Ad campaigns, they are particularly good for brand building / mindshare and present a good ROI in terms of conversions.